Electronic country of origin effects (eCOO)

a cross-cultural study

John Fong, Suzan Burton

Research output: Contribution to journalConference paper

Original languageEnglish
Pages (from-to)1-3
Number of pages3
JournalProceedings of the 36th Annual Meeting of the Western Decision Sciences Institute
Publication statusPublished - 2007
EventWestern Decision Sciences Institute Annual Meeting (36th : 2007) - Englewood, Colorado
Duration: 13 Apr 200715 Apr 2007

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