Embeddedness. community and the development of long-term customer relationships: A case study from banking

Rae Weston

Embeddedness. community and the development of long-term customer relationships: A case study from banking

Rae Weston

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Sustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics
Editors	George J. Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Place of Publication	Athens, Greece
Publisher	European Marketing Academy
Pages	1-6
Number of pages	6
Publication status	Published - 2006
Event	European Marketing Academy Conference. Athens Greece 35th EMAC Conference - Greece Duration: 23 May 2006 → 26 May 2006

Conference

Conference	European Marketing Academy Conference. Athens Greece 35th EMAC Conference
City	Greece
Period	23/05/06 → 26/05/06

Cite this

@inproceedings{2ab74aa46aab44d7b6740abb35a41c2d,

title = "Embeddedness. community and the development of long-term customer relationships: A case study from banking",

author = "Rae Weston",

year = "2006",

language = "English",

pages = "1--6",

editor = "Avlonitis, {George J.} and Nikolaos Papavassiliou and Paulina Papastathopoulou",

booktitle = "Sustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics",

publisher = "European Marketing Academy",

note = "European Marketing Academy Conference. Athens Greece 35th EMAC Conference ; Conference date: 23-05-2006 Through 26-05-2006",

}

Weston, R 2006, Embeddedness. community and the development of long-term customer relationships: A case study from banking. in GJ Avlonitis, N Papavassiliou & P Papastathopoulou (eds), Sustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics. European Marketing Academy, Athens, Greece, pp. 1-6, European Marketing Academy Conference. Athens Greece 35th EMAC Conference, Greece, 23/05/06.

Embeddedness. community and the development of long-term customer relationships: A case study from banking. / Weston, Rae.
Sustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics. ed. / George J. Avlonitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. Athens, Greece: European Marketing Academy, 2006. p. 1-6.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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T2 - European Marketing Academy Conference. Athens Greece 35th EMAC Conference

AU - Weston, Rae

PY - 2006

Y1 - 2006

M3 - Conference proceeding contribution

SP - 1

EP - 6

BT - Sustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics

A2 - Avlonitis, George J.

A2 - Papavassiliou, Nikolaos

A2 - Papastathopoulou, Paulina

PB - European Marketing Academy

CY - Athens, Greece

Y2 - 23 May 2006 through 26 May 2006

ER -