Embeddedness. community and the development of long-term customer relationships

A case study from banking

Rae Weston

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationSustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics
EditorsGeorge J. Avlonitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
Place of PublicationAthens, Greece
PublisherEuropean Marketing Academy
Pages1-6
Number of pages6
Publication statusPublished - 2006
EventEuropean Marketing Academy Conference. Athens Greece 35th EMAC Conference - Greece
Duration: 23 May 200626 May 2006

Conference

ConferenceEuropean Marketing Academy Conference. Athens Greece 35th EMAC Conference
CityGreece
Period23/05/0626/05/06

Cite this

Weston, R. (2006). Embeddedness. community and the development of long-term customer relationships: A case study from banking. In G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Sustainable Marketing Leadership. - A Synthesis of Polymorphous Axioms, Strategies and Tactics (pp. 1-6). Athens, Greece: European Marketing Academy.