Embedding ethics in the business curriculum

a multi-disciplinary approach

David S. Waller, Lynne M. Freeman, Gerhard Hambusch, Katrina Waite, John Neil, Edward Wray-Bliss

Research output: Contribution to journalArticle


In response to recent corporate ethical and financial disasters there has been increased pressure on business schools to improve their teaching of corporate ethics. Accreditation bodies, such as the Association to Advance Collegiate Schools of Business (AACSB), now require member institutions to develop the ethical awareness of business students, either through a dedicated subject or an integrated coverage of ethics across the curriculum. This paper describes an institutional approach to the incorporation of a comprehensive multi-disciplinary ethics framework into the business curriculum. We discuss important implications for the assessment of ethics within institutional assurance practices, and address critical issues related to the support of academics when required to incorporate new ethics material within their subject which may be outside their field of expertise. As an example, the successful application of the framework within the marketing discipline is presented and discussed.
Original languageEnglish
Pages (from-to)239-260
Number of pages22
JournalJournal of business ethics education
Publication statusPublished - 2014
Externally publishedYes


  • business ethics
  • curriculum development
  • marketing education
  • assessment
  • changing academic practice

Fingerprint Dive into the research topics of 'Embedding ethics in the business curriculum: a multi-disciplinary approach'. Together they form a unique fingerprint.

Cite this