Empirically testing the concept of value-in-behavior and its relevance for social marketing

Ross Gordon*, Sally Dibb, Christopher Magee, Paul Cooper, Gordon Waitt

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Empirically testing the concept of value-in-behavior and its relevance for social marketing'. Together they form a unique fingerprint.

Business & Economics