Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions

Rico Piehler*, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationAMA Summer Educators' Conference 2015
Subtitle of host publicationImproving business practice through marketing insight
EditorsMichael Ahearne, Douglas E. Hughes
Place of PublicationChicago
PublisherAmerican Marketing Association
Number of pages2
ISBN (Print)9781510815865
Publication statusPublished - 2015
Externally publishedYes
EventAMA Summer Educators' Conference 2015
- Chicago, United States
Duration: 14 Aug 201516 Aug 2015


ConferenceAMA Summer Educators' Conference 2015
Country/TerritoryUnited States

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