Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions

Rico Piehler; Christoph Burmann

Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions

Rico Piehler^*, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	AMA Summer Educators' Conference 2015
Subtitle of host publication	Improving business practice through marketing insight
Editors	Michael Ahearne, Douglas E. Hughes
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	C-9-C-10
Number of pages	2
Volume	26
ISBN (Print)	9781510815865
Publication status	Published - 2015
Externally published	Yes
Event	AMA Summer Educators' Conference 2015 - Chicago, United States Duration: 14 Aug 2015 → 16 Aug 2015

Conference

Conference	AMA Summer Educators' Conference 2015
Country/Territory	United States
City	Chicago
Period	14/08/15 → 16/08/15

Cite this

Piehler, R., & Burmann, C. (2015). Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions. In M. Ahearne, & D. E. Hughes (Eds.), AMA Summer Educators' Conference 2015: Improving business practice through marketing insight (Vol. 26, pp. C-9-C-10). American Marketing Association.

Piehler, Rico ; Burmann, Christoph. / Employee brand understanding, brand commitment, and brand citizenship behavior : A closer look at the relationships between the constructs’ dimensions. AMA Summer Educators' Conference 2015: Improving business practice through marketing insight. editor / Michael Ahearne ; Douglas E. Hughes. Vol. 26 Chicago : American Marketing Association, 2015. pp. C-9-C-10

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booktitle = "AMA Summer Educators' Conference 2015",

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Piehler, R & Burmann, C 2015, Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions. in M Ahearne & DE Hughes (eds), AMA Summer Educators' Conference 2015: Improving business practice through marketing insight. vol. 26, American Marketing Association, Chicago, pp. C-9-C-10, AMA Summer Educators' Conference 2015
, Chicago, United States, 14/08/15.

Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions. / Piehler, Rico; Burmann, Christoph.
AMA Summer Educators' Conference 2015: Improving business practice through marketing insight. ed. / Michael Ahearne; Douglas E. Hughes. Vol. 26 Chicago: American Marketing Association, 2015. p. C-9-C-10.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - Employee brand understanding, brand commitment, and brand citizenship behavior

T2 - AMA Summer Educators' Conference 2015<br/>

AU - Piehler, Rico

AU - Burmann, Christoph

PY - 2015

Y1 - 2015

M3 - Conference abstract

SN - 9781510815865

VL - 26

SP - C-9-C-10

BT - AMA Summer Educators' Conference 2015

A2 - Ahearne, Michael

A2 - Hughes, Douglas E.

PB - American Marketing Association

CY - Chicago

Y2 - 14 August 2015 through 16 August 2015

ER -

Piehler R, Burmann C. Employee brand understanding, brand commitment, and brand citizenship behavior: A closer look at the relationships between the constructs’ dimensions. In Ahearne M, Hughes DE, editors, AMA Summer Educators' Conference 2015: Improving business practice through marketing insight. Vol. 26. Chicago: American Marketing Association. 2015. p. C-9-C-10