Employer branding: the case for a multidisciplinary process related empirical investigation

Lara Moroko, Mark Uncles

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationANZMAC 2005 conference program
EditorsSharon Purchase
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages52-57
Number of pages6
ISBN (Print)0646455028, 064645546X
Publication statusPublished - 2005
Externally publishedYes
EventANZMAC 2005 Conference: broadening the boundaries - University of Western Australia, Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceANZMAC 2005 Conference
Abbreviated titleANZMAC 2005
CountryAustralia
CityFremantle
Period5/12/057/12/05

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