Employer branding: the case for a multidisciplinary process related empirical investigation

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	ANZMAC 2005 conference program
Editors	Sharon Purchase
Publisher	Australian and New Zealand Marketing Academy (ANZMAC)
Pages	52-57
Number of pages	6
ISBN (Print)	0646455028, 064645546X
Publication status	Published - 2005
Externally published	Yes
Event	ANZMAC 2005 Conference: broadening the boundaries - University of Western Australia, Fremantle, Australia Duration: 5 Dec 2005 → 7 Dec 2005

Cite this

@inproceedings{294fbb261a874078855d2ccdca5a9cfe,

title = "Employer branding: the case for a multidisciplinary process related empirical investigation",

author = "Lara Moroko and Mark Uncles",

year = "2005",

language = "English",

isbn = "0646455028",

pages = "52--57",

editor = "Sharon Purchase",

booktitle = "ANZMAC 2005 conference program",

publisher = "Australian and New Zealand Marketing Academy (ANZMAC)",

note = "ANZMAC 2005 Conference : broadening the boundaries, ANZMAC 2005 ; Conference date: 05-12-2005 Through 07-12-2005",

}

TY - GEN

T1 - Employer branding

T2 - ANZMAC 2005 Conference

AU - Moroko, Lara

AU - Uncles, Mark

PY - 2005

Y1 - 2005

UR - http://anzmac2005.conf.uwa.edu.au/Program&Papers/program.html

M3 - Conference proceeding contribution

SN - 0646455028

SN - 064645546X

SP - 52

EP - 57

BT - ANZMAC 2005 conference program

A2 - Purchase, Sharon

PB - Australian and New Zealand Marketing Academy (ANZMAC)

Y2 - 5 December 2005 through 7 December 2005

ER -