Abstract
Employer branding is defined and the virtuous circles of employer branding are described. These comprise an outer circle (the outcomes of employer branding on the external position of firms), an inner circle (the impact on the internal capabilities of firms), and interactions (where internal and external outcomes intersect). There follows a discussion of the identification of successful and unsuccessful employer brands. Finally, a call is made for a more holistic, process-based view of employer branding.
Original language | English |
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Title of host publication | Perspectives on brand management |
Editors | Mark D Uncles |
Place of Publication | Prahan, Vic. |
Publisher | Tilde University Press |
Pages | 151-170 |
Number of pages | 20 |
Edition | 1st |
ISBN (Print) | 9780734610652 |
Publication status | Published - 2011 |
Keywords
- employer branding
- virtuous circles
- employee recruitment
- employee retention