Engagement: Old wine in a new bottle?

Research output: Contribution to journal › Article

Keywords

@article{0f3f4651bd3c4549a3cab180d43a6668,

title = "Engagement: Old wine in a new bottle?",

keywords = "advertising research, engagement",

author = "Jana Bowden",

year = "2008",

language = "English",

volume = "43",

pages = "43--45",

journal = "Admap",

issn = "0001-8295",

publisher = "Matthew Coombs: World Advertising Research Centre",

number = "7",

}