Engagement paradigm in social marketing? Case of old wine in a new bottle

Sonal Singh

Research output: Contribution to conferenceAbstract

Original languageEnglish
Number of pages1
Publication statusPublished - 2011
Externally publishedYes
EventWorld Social Marketing Conference (2nd : 2011) - Dublin, Ireland
Duration: 11 Apr 201112 Apr 2011


ConferenceWorld Social Marketing Conference (2nd : 2011)
CityDublin, Ireland

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