Engagement paradigm in social marketing? Case of old wine in a new bottle

Sonal Singh

Research output: Contribution to conferenceAbstract

Original languageEnglish
Number of pages1
Publication statusPublished - 2011
Externally publishedYes
EventWorld Social Marketing Conference (2nd : 2011) - Dublin, Ireland
Duration: 11 Apr 201112 Apr 2011

Conference

ConferenceWorld Social Marketing Conference (2nd : 2011)
CityDublin, Ireland
Period11/04/1112/04/11

Cite this

Singh, S. (2011). Engagement paradigm in social marketing? Case of old wine in a new bottle. Abstract from World Social Marketing Conference (2nd : 2011), Dublin, Ireland, .