Engagement paradigm in social marketing? Case of old wine in a new bottle

Sonal Singh

Research output: Contribution to conference › Abstract

Original language	English
Number of pages	1
Publication status	Published - 2011
Externally published	Yes
Event	World Social Marketing Conference (2nd : 2011) - Dublin, Ireland Duration: 11 Apr 2011 → 12 Apr 2011

Conference	World Social Marketing Conference (2nd : 2011)
City	Dublin, Ireland
Period	11/04/11 → 12/04/11

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