English Gangnam Style

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Now that Psy’s “Gangnam Style” has become a global hit, I wonder if you know what Gangnam is? The dictionary definition of ‘Gangnam’ is the southern part of Seoul – the capital of South Korea – but in actuality ‘Gangnam’ is much more than a place name: it refers to the most affluent and exclusive area of the country. “Tower Palace,” a luxury residential apartment complex, is the pinnacle of its exclusivity. Built in the most prestigious section of the Gangnam district by Samsung between 2002 and 2004, it is literally a palace, in that its occupants are among the wealthiest and the buildings are equipped with amazing amenities ranging from a library, spas, a golf range, banks, and, yes, high-end boutique shops such as Channel.
Original languageEnglish
Specialist publicationLanguage on the move
PublisherLanguage on the move
Publication statusPublished - 26 Sep 2013

Bibliographical note

Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.


  • 200401 applied linguistics and educational linguistics
  • 200405 language in culture and society (sociolinguistics)

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