Enhancing active learning through the use of technology

Nicole Stegemann, Sarah Duffy, Chris Margaritis, Lisa Rohanek, Karen Webb

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

This paper showcases the learning benefits of incorporating the use of the technology into active learning. Active learning allows students to apply theoretical frameworks through research and hands-on tasks, while the use of technology enhances the learning outcomes and experience. The combined use provides an interactive and engaging learning environment that tackles the boredom of normal lecture/tutorial formats. A series of active learning tasks incorporating the use of technology have been created to make theoretical frameworks more comprehensible. This paper provides examples of active learning tasks in the marketing subjects brand management and marketing communications where learning activities integrate the use of technology. Our findings show that students’ learning experiences improve and learning outcomes increase through this approach.
Original languageEnglish
Title of host publicationIACB, ICE, & ISEC 2017
Subtitle of host publicationConference Proceedings of the 2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii
Place of PublicationLittleton, CO
PublisherClute Institute
Number of pages7
Publication statusPublished - 2017
Externally publishedYes
Event2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii - Hawaii, United States
Duration: 1 Jan 20175 Jan 2017

Publication series

NameClute Institute Academic Conference Proceedings (CICP)
ISSN (Print)1539-8757
ISSN (Electronic)2157-9660

Conference

Conference2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii
CountryUnited States
CityHawaii
Period1/01/175/01/17

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  • Cite this

    Stegemann, N., Duffy, S., Margaritis, C., Rohanek, L., & Webb, K. (2017). Enhancing active learning through the use of technology. In IACB, ICE, & ISEC 2017: Conference Proceedings of the 2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii [446] (Clute Institute Academic Conference Proceedings (CICP)). Littleton, CO: Clute Institute.