This paper showcases the learning benefits of incorporating the use of the technology into active learning. Active learning allows students to apply theoretical frameworks through research and hands-on tasks, while the use of technology enhances the learning outcomes and experience. The combined use provides an interactive and engaging learning environment that tackles the boredom of normal lecture/tutorial formats. A series of active learning tasks incorporating the use of technology have been created to make theoretical frameworks more comprehensible. This paper provides examples of active learning tasks in the marketing subjects brand management and marketing communications where learning activities integrate the use of technology. Our findings show that students’ learning experiences improve and learning outcomes increase through this approach.
|Title of host publication||IACB, ICE, & ISEC 2017|
|Subtitle of host publication||Conference Proceedings of the 2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii|
|Place of Publication||Littleton, CO|
|Number of pages||7|
|Publication status||Published - 2017|
|Event||2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii - Hawaii, United States|
Duration: 1 Jan 2017 → 5 Jan 2017
|Name||Clute Institute Academic Conference Proceedings (CICP)|
|Conference||2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii|
|Period||1/01/17 → 5/01/17|
Stegemann, N., Duffy, S., Margaritis, C., Rohanek, L., & Webb, K. (2017). Enhancing active learning through the use of technology. In IACB, ICE, & ISEC 2017: Conference Proceedings of the 2017 International Academic Conference on Business Hawaii & 2017 International Conference on Education Hawaii  (Clute Institute Academic Conference Proceedings (CICP)). Littleton, CO: Clute Institute.