Enhancing brand equity through co-branding and cause related marketing

Paul Silverberg

Research output: Contribution to journal › Meeting abstract

Original language	English
Pages (from-to)	36
Number of pages	1
Journal	Expo 2009 Higher Degree Research : book of abstracts
Publication status	Published - 2009
Event	Higher Degree Research Expo (5th : 2009) - Sydney Duration: 30 Oct 2009 → 30 Oct 2009

Access to Document

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title = "Enhancing brand equity through co-branding and cause related marketing",

author = "Paul Silverberg",

year = "2009",

language = "English",

pages = "36",

journal = "Expo 2009 Higher Degree Research : book of abstracts",

issn = "1837-9214",

publisher = "Faculty of Business and Economics, Macquarie University",

note = "Higher Degree Research Expo (5th : 2009) ; Conference date: 30-10-2009 Through 30-10-2009",

}

TY - JOUR

T1 - Enhancing brand equity through co-branding and cause related marketing

AU - Silverberg, Paul

PY - 2009

Y1 - 2009

M3 - Meeting abstract

SN - 1837-9214

SP - 36

JO - Expo 2009 Higher Degree Research : book of abstracts

JF - Expo 2009 Higher Degree Research : book of abstracts

T2 - Higher Degree Research Expo (5th : 2009)

Y2 - 30 October 2009 through 30 October 2009

ER -