Entrepreneurial opportunities in healthcare

A cognitive perspective

Massimo Garbuio, Nidthida Lin

Research output: Chapter in Book/Report/Conference proceedingChapter


Research on entrepreneurial cognition has identified a disparate set of cognitive acts that favor or constrain the recognition of opportunities. In this chapter, we build on a cognitive approach to entrepreneurial research to illustrate a set of cognitive acts that explain how healthcare entrepreneurs develop and explore ideas related to new business opportunities. More specifically, we define relevant cognitive acts—framing, analogical reasoning, abductive reasoning, counterfactual reasoning, and mental simulation—and explicate how they operate in the identification of entrepreneurial opportunities. This conservative, comprehensive set of cognitive acts serves to suggest promising avenues for future theoretical and empirical research in healthcare entrepreneurship.
Original languageEnglish
Title of host publicationHealthcare entrepreneurship
EditorsRalf Wilden, Massimo Garbuio, Federica Angeli, Daniele Mascia
Place of PublicationNew York
PublisherRoutledge, Taylor and Francis Group
Number of pages22
ISBN (Electronic)9781315157993
ISBN (Print)9781138068407
Publication statusPublished - 2018
Externally publishedYes

Publication series

NameRoutledge studies in health management

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