Entrepreneurial universities and strategy: the case of the University of Bari

Rosa Lombardi*, Maurizio Massaro, John Dumay, Fabio Nappo

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

22 Citations (Scopus)


Purpose: The purpose of this paper is to investigate why entrepreneurial universities choose a particular business strategy focussing on diversification and multi-nationalisation, and the role of intellectual capital (IC) in supporting such strategies. 

Design/methodology/approach: The research question is answered through an exploratory case study of the University of Bari, Italy. Data were collected from strategic plans, annual reports, national evaluation reports and semi-structured interviews with the university’s board members and analysed using Secundo et al.’s (2016) collective intelligence framework. 

Findings: The authors show how contingency factors, such as economic and historical reasons, justify both the diversification and internationalisation strategies, and how they both rely on IC. Practical implications: The results of this study can be used by managers to support the development of entrepreneurial university strategies.

Originality/value: The paper is novel because it provides theoretical justification to strategy development in a university setting. Additionally, the findings contribute to the fourth stage of IC research by showing how IC can be used to support diversification and internationalisation in a university and support third mission goals. Finally, the paper provides an empirical application of the Secundo et al.’s (2016) model for understanding IC in universities.

Original languageEnglish
Pages (from-to)3387-3405
Number of pages19
JournalManagement Decision
Issue number12
Early online date2019
Publication statusPublished - 5 Dec 2019


  • Diversification
  • Entrepreneurial university
  • Intellectual capital
  • Internationalization
  • Strategy


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