Entrepreneurship as elixir and mutagen

Erik Lundmark*, Alf Westelius

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

19 Citations (Scopus)
34 Downloads (Pure)


Metaphors are powerful tools for sensemaking, sensegiving, and theory development, but they are often concealed in academic writing. This paper uncovers two metaphors underlying entrepreneurship discourse and research-elixir and mutagen. The elixir metaphor is uncovered by examining critiques of entrepreneurship research, and serves as a compact description of problematic aspects entrepreneurship scholars should be mindful of. The mutagen metaphor is uncovered by examining evolutionary frameworks, focusing on the role entrepreneurship plays in them. The paper illustrates how the mutagen metaphor can be used to reframe entrepreneurship, and uses the metaphors to interest, inform, and provoke.

Original languageEnglish
Pages (from-to)575-600
Number of pages26
JournalEntrepreneurship: Theory and Practice
Issue number3
Publication statusPublished - May 2014


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