ERA 2012: the need to think laterally

A few years ago I received an interesting reader's report on a grant application. It was far from flattering - nothing unusual in that; negative reader's reports are part of the territory if you apply for grants. What made me laugh out loud was a single comment which went something like this: "Professor Lumby publishes with mainstream presses such as Pan Macmillan and is frequently paraded in the media as an expert. She's really more of a journalist than a scholar."