Estimating non-response bias in a web-based survey of technology acceptance: a case study of unit guide information systems

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Abstract

Surveys are mostly challenged by response rates. Among the various types of survey research, web-based (internet-based/electronic/online) surveys are commonly used for data collection for a geographically diverse population. In surveys with high/low response rates, non-response bias can be a major concern. While it is not always possible to measure the actual bias due to non-response there are different approaches and techniques that help to identify reasons of non-response bias. The aims of this paper are twofold. (1) To provide an appropriate, interesting and important non-response bias case study for future web-based surveys that will provide guidance to other Information Systems researchers. The case-study concerns an online-survey to evaluate a technology acceptance model for Unit Guide Information systems (UGIS). (2) To discuss how nonresponse bias in a web-based technology acceptance study of an information system (UGIS in this case) can be contained and managed. Atif, Richards and Bilgin

Original languageEnglish
Title of host publicationACIS 2012: Location, Location, Location
Subtitle of host publicationProceedings of the 23rd Australasian Conference on Information Systems
EditorsJohn Lamp
Place of PublicationMelbourne
PublisherDeakin University
Pages1-10
Number of pages10
ISBN (Print)9781741561722
Publication statusPublished - 2012
Event23rd Australasian Conference on Information Systems, ACIS 2012 - Geelong, VIC, Australia
Duration: 3 Dec 20125 Dec 2012

Other

Other23rd Australasian Conference on Information Systems, ACIS 2012
CountryAustralia
CityGeelong, VIC
Period3/12/125/12/12

Bibliographical note

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