Ethical issues of 'morality mining': moral identity as a focus of data mining

When data mining aims to disclose information about the moral competences and values of individuals or groups - an undertaking we call 'morality mining' -, novel ethical problems emerge. These are only partially covered by the current debate on ethical data mining focusing on privacy with respect to discrimination, threats to autonomy, misuse of data, and the consequences of erroneous information. An ethics of morality mining is of particular relevance for research in social science and psychology that increasingly relies on data emerging from social networks, media portals, etc., where people act from or at least in accordance with their own values. In this conceptual contribution, we outline the basic idea of morality mining, explain why we believe that morality mining is associated with novel ethical problems, and suggest ways to address these problems that could potentially help to resolve various socio-economic problems a society or community faces.