Ethical stance among senior business and marketing students, 2007

Julian de Meyrick, June Buchanan, Nan Carter

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

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This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney to identify each student’s ethical ideology and to ask them to evaluate the ethical nature of five scenarios in order to monitor the impact of changes in the ethical content of business and marketing courses and to recommend further changes if necessary. Over eighty percent of students were identified as high on Idealism as defined in Forsyth’s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the previous surveys suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.
Original languageEnglish
Title of host publicationANZMAC 2007
Subtitle of host publicationproceedings : 3Rs - reputation, responsibility and relevance
EditorsMaree Thyne, Kenneth R. Deans, Juergen Gnoth
Place of PublicationDunedin, N.Z.
PublisherUniversity of Otago
Number of pages6
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007


ConferenceAustralian and New Zealand Marketing Academy Conference (2007)
CityDunedin, New Zealand

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