Abstract
This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney to identify each student’s ethical ideology and to ask them to evaluate the ethical nature of five scenarios in order to monitor the impact of changes in the ethical content of business and marketing courses and to recommend further changes if necessary. Over eighty percent of students were identified as high on Idealism as defined in Forsyth’s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the previous surveys suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.
| Original language | English |
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| Title of host publication | ANZMAC 2007 |
| Subtitle of host publication | proceedings : 3Rs - reputation, responsibility and relevance |
| Editors | Maree Thyne, Kenneth R. Deans, Juergen Gnoth |
| Place of Publication | Dunedin, N.Z. |
| Publisher | University of Otago |
| Pages | 3196-3201 |
| Number of pages | 6 |
| ISBN (Print) | 9781877156299 |
| Publication status | Published - 2007 |
| Event | Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2007) |
|---|---|
| City | Dunedin, New Zealand |
| Period | 3/12/07 → 5/12/07 |