Ethical stance among senior business and marketing students at Macquarie University 2006

Julian de Meyrick; June Buchanan; Nan Carter

Ethical stance among senior business and marketing students at Macquarie University 2006

Julian de Meyrick, June Buchanan, Nan Carter

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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Abstract

This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney. The survey identified each student’s ethical ideology and asked them to evaluate the ethical nature of five scenarios. The large majority of students were identified as high on Idealism as defined in Forsyth’s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the 2005 survey suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.

Original language	English
Title of host publication	ANZMAC 2006 Abstracts & programme
Subtitle of host publication	Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance
Editors	Elizabeth Macpherson, Ingrid Larkin
Place of Publication	Brisbane, Qld
Publisher	Queensland University of Technology
Number of pages	6
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference (2006) - Brisbane Duration: 4 Dec 2006 → 6 Dec 2006

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2006)
City	Brisbane
Period	4/12/06 → 6/12/06

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title = "Ethical stance among senior business and marketing students at Macquarie University 2006",

abstract = "This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney. The survey identified each student{\textquoteright}s ethical ideology and asked them to evaluate the ethical nature of five scenarios. The large majority of students were identified as high on Idealism as defined in Forsyth{\textquoteright}s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the 2005 survey suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.",

author = "{de Meyrick}, Julian and June Buchanan and Nan Carter",

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editor = "Elizabeth Macpherson and Ingrid Larkin",

booktitle = "ANZMAC 2006 Abstracts & programme",

publisher = "Queensland University of Technology",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference (2006) ; Conference date: 04-12-2006 Through 06-12-2006",

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de Meyrick, J, Buchanan, J & Carter, N 2006, Ethical stance among senior business and marketing students at Macquarie University 2006. in E Macpherson & I Larkin (eds), ANZMAC 2006 Abstracts & programme: Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance. Queensland University of Technology, Brisbane, Qld, Australian and New Zealand Marketing Academy Conference (2006), Brisbane, 4/12/06.

Ethical stance among senior business and marketing students at Macquarie University 2006. / de Meyrick, Julian; Buchanan, June; Carter, Nan.
ANZMAC 2006 Abstracts & programme: Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance. ed. / Elizabeth Macpherson; Ingrid Larkin. Brisbane, Qld: Queensland University of Technology, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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N2 - This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney. The survey identified each student’s ethical ideology and asked them to evaluate the ethical nature of five scenarios. The large majority of students were identified as high on Idealism as defined in Forsyth’s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the 2005 survey suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.

AB - This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney. The survey identified each student’s ethical ideology and asked them to evaluate the ethical nature of five scenarios. The large majority of students were identified as high on Idealism as defined in Forsyth’s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the 2005 survey suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.

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ER -

Ethical stance among senior business and marketing students at Macquarie University 2006

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