Ethical stance among senior business and marketing students at Macquarie University 2006

Julian de Meyrick, June Buchanan, Nan Carter

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

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Abstract

This paper shows the results of an ethics survey undertaken by final year business and marketing students at Macquarie University in Sydney. The survey identified each student’s ethical ideology and asked them to evaluate the ethical nature of five scenarios. The large majority of students were identified as high on Idealism as defined in Forsyth’s Taxonomy of Ethical Ideologies. This suggests that these students believe that good outcomes can be achieved by appropriate ethical behaviour. Comparisons with the 2005 survey suggest that the current emphasis on ethical issues in the marketing and business curriculum is encouraging students to identify and address ethical issues in likely business situations.
Original languageEnglish
Title of host publicationANZMAC 2006 Abstracts & programme
Subtitle of host publicationBrisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance
EditorsElizabeth Macpherson, Ingrid Larkin
Place of PublicationBrisbane, Qld
PublisherQueensland University of Technology
Number of pages6
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (2006) - Brisbane
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2006)
CityBrisbane
Period4/12/066/12/06

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