| Original language | English |
|---|---|
| Title of host publication | Marketing |
| Subtitle of host publication | the core |
| Editors | Roger A Kerin |
| Place of Publication | North Ryde |
| Publisher | McGraw Hill Education |
| Pages | 84-100 |
| Number of pages | 17 |
| Edition | 1st |
| ISBN (Print) | 9780074716182 |
| Publication status | Published - 2007 |
Ethics and social responsibility
Julian de Meyrick
Research output: Chapter in Book/Report/Conference proceeding › Chapter