Ethics of implicit persuasion in pharmaceutical advertising

Paul Biegler, Jeanette Kennett, Justin Oakley, Patrick Vargas

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

Abstract

Direct to Consumer Advertising of Prescription Pharmaceuticals (DTCA) is a controversial practice permitted only in the United States and New Zealand. Central to why all other nations ban DTCA is concern about its capacity to impart complete, balanced, and accurate information that guides effective consumer decisions. Yet the debate has, thus far, paid scant attention to how implicit or unconscious persuasion in DTCA might influence consumer attitudes toward advertised drugs. In this chapter, one means of implicit persuasion, evaluative conditioning, is argued to have deleterious effects on the autonomous agency that DTCA viewers bring to medicine choices and on the wider doctor-patient relationship. These effects suggest implicit persuasion should be given much greater consideration in the development of public policy on the marketing of pharmaceuticals.

LanguageEnglish
Title of host publicationHandbook of Neuroethics
EditorsJens Clausen, Neil Levy
Place of PublicationDordrecht
PublisherSpringer, Springer Nature
Pages1647-1668
Number of pages22
ISBN (Electronic)9789400747074
ISBN (Print)9789400747067
DOIs
Publication statusPublished - 1 Jan 2015

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persuasion
Persuasive Communication
ethics
Ethics
pharmaceutical
Marketing
moral philosophy
drugs
Prescription Drugs
Pharmaceutical Preparations
Medicine
consumer attitudes
development policy
public policy
Public Policy
ban
conditioning
New Zealand
physicians
marketing

Cite this

Biegler, P., Kennett, J., Oakley, J., & Vargas, P. (2015). Ethics of implicit persuasion in pharmaceutical advertising. In J. Clausen, & N. Levy (Eds.), Handbook of Neuroethics (pp. 1647-1668). Dordrecht: Springer, Springer Nature. https://doi.org/10.1007/978-94-007-4707-4_1
Biegler, Paul ; Kennett, Jeanette ; Oakley, Justin ; Vargas, Patrick. / Ethics of implicit persuasion in pharmaceutical advertising. Handbook of Neuroethics. editor / Jens Clausen ; Neil Levy. Dordrecht : Springer, Springer Nature, 2015. pp. 1647-1668
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Biegler, P, Kennett, J, Oakley, J & Vargas, P 2015, Ethics of implicit persuasion in pharmaceutical advertising. in J Clausen & N Levy (eds), Handbook of Neuroethics. Springer, Springer Nature, Dordrecht, pp. 1647-1668. https://doi.org/10.1007/978-94-007-4707-4_1

Ethics of implicit persuasion in pharmaceutical advertising. / Biegler, Paul; Kennett, Jeanette; Oakley, Justin; Vargas, Patrick.

Handbook of Neuroethics. ed. / Jens Clausen; Neil Levy. Dordrecht : Springer, Springer Nature, 2015. p. 1647-1668.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

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Biegler P, Kennett J, Oakley J, Vargas P. Ethics of implicit persuasion in pharmaceutical advertising. In Clausen J, Levy N, editors, Handbook of Neuroethics. Dordrecht: Springer, Springer Nature. 2015. p. 1647-1668 https://doi.org/10.1007/978-94-007-4707-4_1