Ethics, pandemic planning and communications

In this article we examine the role and ethics of communications in planning for an influenza pandemic. We argue that ethical communication must not only be effective, so that pandemic plans can be successfully implemented, communications should also take specific account of the needs of the disadvantaged, so that they are not further disenfranchised. This will require particular attention to the role of the mainstream media which may disadvantage the vulnerable through misrepresentation and exclusion.