Ethnography vs. zombie methodologies: what anthropology can teach psychology about nonreproducibility

Beginning in 2011, public scandals and high-visibility critiques of research methods in psychology fed a broader “replication crisis”: foundational experiments could not be replicated, and statistical methods in social psychology demonstrated vulnerability to fraud and manipulation. Even well-intended researchers following accepted psychological protocols—zombie methodologies—could unintentionally produce false positives. In response, social psychologists have called for greater sensitivity to cultural diversity, a deeper consideration of social context, and more methodological reflection. The contrast with anthropology is dramatic, highlighting some of the strengths of our field: methodological versatility, appreciation of human variability, theoretical creativity, and a solid foundation for synthetic, interdisciplinary collaboration grounded in our tradition of holism. The human sciences are an important audience for anthropologists, as the example of cognitive science shows.