Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method

Ardalan Sameti, Hamidreza Khalili

Research output: Contribution to journalArticle


Electronic commerce means electronic and nonphysical commercial interaction between
consumers and producers or sellers of goods and services. Electronic commerce importance is
rising significantly day by day, as a new channel for products distribution. This research seeks to prioritize the online top selling products in Iran. For this purpose, 8 criteria influencing on goods purchasing from commercial websites and 4 online top selling products were selected based on literature review and by using Delphi method.
Whereupon, after ranking the 4 online top selling products by fuzzy TOPSIS method, the results showed that prioritizing the top selling goods in Iran are as following order: electronic devices,
book, venereal products and pharmaceutical products.
Original languageEnglish
Article number7
Pages (from-to)84-103
Number of pages20
JournalInternational Journals of Marketing and Technology
Issue number1
Publication statusPublished - Jan 2015
Externally publishedYes


  • Fuzzy TOPSIS
  • Electronic Commerce
  • Online Shopping

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