Abstract
Electronic commerce means electronic and nonphysical commercial interaction between
consumers and producers or sellers of goods and services. Electronic commerce importance is
rising significantly day by day, as a new channel for products distribution. This research seeks to prioritize the online top selling products in Iran. For this purpose, 8 criteria influencing on goods purchasing from commercial websites and 4 online top selling products were selected based on literature review and by using Delphi method.
Whereupon, after ranking the 4 online top selling products by fuzzy TOPSIS method, the results showed that prioritizing the top selling goods in Iran are as following order: electronic devices,
book, venereal products and pharmaceutical products.
consumers and producers or sellers of goods and services. Electronic commerce importance is
rising significantly day by day, as a new channel for products distribution. This research seeks to prioritize the online top selling products in Iran. For this purpose, 8 criteria influencing on goods purchasing from commercial websites and 4 online top selling products were selected based on literature review and by using Delphi method.
Whereupon, after ranking the 4 online top selling products by fuzzy TOPSIS method, the results showed that prioritizing the top selling goods in Iran are as following order: electronic devices,
book, venereal products and pharmaceutical products.
| Original language | English |
|---|---|
| Article number | 7 |
| Pages (from-to) | 84-103 |
| Number of pages | 20 |
| Journal | International Journals of Marketing and Technology |
| Volume | 5 |
| Issue number | 1 |
| Publication status | Published - Jan 2015 |
| Externally published | Yes |
Keywords
- Fuzzy TOPSIS
- Electronic Commerce
- Online Shopping