Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method

Ardalan Sameti, Hamidreza Khalili

Research output: Contribution to journalArticlepeer-review


Electronic commerce means electronic and nonphysical commercial interaction between
consumers and producers or sellers of goods and services. Electronic commerce importance is
rising significantly day by day, as a new channel for products distribution. This research seeks to prioritize the online top selling products in Iran. For this purpose, 8 criteria influencing on goods purchasing from commercial websites and 4 online top selling products were selected based on literature review and by using Delphi method.
Whereupon, after ranking the 4 online top selling products by fuzzy TOPSIS method, the results showed that prioritizing the top selling goods in Iran are as following order: electronic devices,
book, venereal products and pharmaceutical products.
Original languageEnglish
Article number7
Pages (from-to)84-103
Number of pages20
JournalInternational Journals of Marketing and Technology
Issue number1
Publication statusPublished - Jan 2015
Externally publishedYes


  • Fuzzy TOPSIS
  • Electronic Commerce
  • Online Shopping


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