Abstract
This paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs.
Original language | English |
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Pages (from-to) | 97-109 |
Number of pages | 13 |
Journal | Journal of Management and Organization |
Volume | 15 |
Issue number | 1 |
DOIs | |
Publication status | Published - Mar 2009 |
Keywords
- Business ethics
- Consumer engagement
- Corporate performance
- Corporate social responsibility
- Environmental responsibility
- Literature review