Evaluating the impact of corporate social responsibility programs on consumers

Victoria Smith*, Peter Langford

*Corresponding author for this work

Research output: Contribution to journalArticle

42 Citations (Scopus)

Abstract

This paper critically reviews and analyses the empirical and theoretical literature relating to Corporate Social Responsibility (CSR) programs and their impact on the attitudes and behaviours of consumers. Given the increasingly important and influential role that corporations are playing in society, this review considers the contrasting arguments surrounding the extent to which a well-designed and implemented CSR program will impact consumers. In doing so, this review improves our understanding of the importance of corporate socially responsible action and identifies gaps in the field of CSR research that need to be addressed in order to help organizations more effectively adopt CSR programs.

Original languageEnglish
Pages (from-to)97-109
Number of pages13
JournalJournal of Management and Organization
Volume15
Issue number1
DOIs
Publication statusPublished - Mar 2009

Keywords

  • Business ethics
  • Consumer engagement
  • Corporate performance
  • Corporate social responsibility
  • Environmental responsibility
  • Literature review

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