Everyday advertising context: An ethnography of advertising response in the family living room

Laknath Jayasinghe, Mark Ritson

Research output: Contribution to journalArticlepeer-review

36 Citations (Scopus)
35 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Everyday advertising context: An ethnography of advertising response in the family living room'. Together they form a unique fingerprint.

Business & Economics

Arts & Humanities

Social Sciences