Experiencescape in sharing economy: a cross-cultural study

Recent research has introduced the concept of experiencescape to understand how service providers craft meaningful experiences to engage consumers. However, scant attention has been devoted to comprehending experiencescape from a cross-cultural standpoint in the context of the sharing economy. To bridge this gap, we draw on the “universalism–particularism” cultural continuum and explore the underlying mechanism of the effect of sharing experiencescape on consumer re-engagement in the sharing economy across cultures. Based on cross-cultural survey data, we refine and empirically validate sharing experiencescape scales (Study 1) and then test our conceptual model (Study 2) across universalistic (United States) and particularistic (Vietnam) cultures. Our research contributes to the experiencescape and sharing economy literature by highlighting the importance of tailoring experiencescape strategies to accommodate consumer needs with diverse cultural orientations in the management of sharing economy services.