Explaining celebrity Match-Up

Co-activation Theory of Dominant Support

Lawrence Ang, Chris Dubelaar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationBorderless Consumption
Subtitle of host publicationAsia Pacific Advances in Consumer Research 2006
EditorsMargaret Craig Lees, Gary Gregory, Teresa Davis
Place of PublicationSydney
PublisherUniversity of Sydney
Pages377-383
Number of pages7
ISBN (Print)0915552582
Publication statusPublished - 2006
EventAsia Pacific Advances in Consumer Research - Sydney, Australia
Duration: 17 Jun 2006 → …

Conference

ConferenceAsia Pacific Advances in Consumer Research
CountryAustralia
CitySydney
Period17/06/06 → …

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