@inproceedings{7b2508ad910a4479a3968f8370633d27,
title = "Explaining celebrity Match-Up: Co-activation Theory of Dominant Support",
author = "Lawrence Ang and Chris Dubelaar",
year = "2006",
language = "English",
isbn = "0915552582",
pages = "377--383",
editor = "{Craig Lees}, Margaret and Gary Gregory and Teresa Davis",
booktitle = "Borderless Consumption",
publisher = "University of Sydney",
address = "Australia",
note = "Asia Pacific Advances in Consumer Research ; Conference date: 17-06-2006",
}