Explaining the process of corporate community involvement through the perspective of the behavioral theory of the firm

Bilge Uyan-Atay, Stephen Brammer, Andrew Millington

Research output: Contribution to journalConference paper

Abstract

In this study, we aim to illustrate the process of corporate community involvement (CCI) decision-making and the choice of corporate community involvement behaviors within the confines of behavioral theory of the firm. Case study approach will be taken for this study. Four different genres of companies are chosen in Turkey (e.g. multinational, holding company, subsidiary, joint venture). Five core concepts of the behavioral theory of the firm are studied and analyzed based on the findings related to corporate community involvement decisions process of the 4 studied companies.
Original languageEnglish
Pages (from-to)55-67
Number of pages13
JournalProceedings of the International Association for Business and Society
Volume20
Publication statusPublished - 2009
Externally publishedYes
EventAnnual Meeting of the International Association for Business and Society (20th : 2009) - Snowmass, CO
Duration: 18 Jun 200920 Jun 2009

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