Exploratory and Confirmatory Factor Analysis of the Perceived Switching Costs Model in the Business Services Sector

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsCharles Patti, Judy Drennan
Place of PublicationBrisbane
PublisherANZMAC
Pages1-9
Number of pages9
ISBN (Print)1741071593
Publication statusPublished - 2006
EventANZMAC Australian & New Zealand Marketing Academy Conference - Queensland University of Technology
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceANZMAC Australian & New Zealand Marketing Academy Conference
CityQueensland University of Technology
Period4/12/066/12/06

Cite this

Yanamandram, V., & White, L. (2006). Exploratory and Confirmatory Factor Analysis of the Perceived Switching Costs Model in the Business Services Sector. In C. Patti, & J. Drennan (Eds.), Advancing Theory, Maintaining Relevance (pp. 1-9). Brisbane: ANZMAC.