Skip to main navigation Skip to search Skip to main content

Exploratory and Confirmatory Factor Analysis of the Perceived Switching Costs Model in the Business Services Sector

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsCharles Patti, Judy Drennan
Place of PublicationBrisbane
PublisherANZMAC
Pages1-9
Number of pages9
ISBN (Print)1741071593
Publication statusPublished - 2006
EventANZMAC Australian & New Zealand Marketing Academy Conference - Queensland University of Technology
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceANZMAC Australian & New Zealand Marketing Academy Conference
CityQueensland University of Technology
Period4/12/066/12/06

Cite this