Exploring dimensions of brand authenticity

Jasmina Ilicic, Cynthia M. Webster, Lawrence Ang

Research output: Contribution to conferenceAbstract


This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).
Original languageEnglish
Number of pages1
Publication statusPublished - 2012
EventAsia Pacific Association for Consumer Research Conference - Queenstown, New Zealand
Duration: 6 Jul 20128 Jul 2012


ConferenceAsia Pacific Association for Consumer Research Conference
CityQueenstown, New Zealand


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