Exploring dimensions of brand authenticity

Research output: Contribution to conferenceAbstractResearch

Abstract

This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).

Conference

ConferenceAsia Pacific Association for Consumer Research Conference
CityQueenstown, New Zealand
Period6/07/128/07/12

Fingerprint

Authenticity
Interaction
Psychology

Cite this

Ilicic, J., Webster, C. M., & Ang, L. (2012). Exploring dimensions of brand authenticity. 42. Abstract from Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, .
Ilicic, Jasmina ; Webster, Cynthia M. ; Ang, Lawrence. / Exploring dimensions of brand authenticity. Abstract from Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, .1 p.
@conference{64ce56b0833847f6a9ef2ee0487ea872,
title = "Exploring dimensions of brand authenticity",
abstract = "This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).",
author = "Jasmina Ilicic and Webster, {Cynthia M.} and Lawrence Ang",
year = "2012",
language = "English",
pages = "42",
note = "Asia Pacific Association for Consumer Research Conference ; Conference date: 06-07-2012 Through 08-07-2012",

}

Ilicic, J, Webster, CM & Ang, L 2012, 'Exploring dimensions of brand authenticity' Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, 6/07/12 - 8/07/12, pp. 42.

Exploring dimensions of brand authenticity. / Ilicic, Jasmina; Webster, Cynthia M.; Ang, Lawrence.

2012. 42 Abstract from Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, .

Research output: Contribution to conferenceAbstractResearch

TY - CONF

T1 - Exploring dimensions of brand authenticity

AU - Ilicic, Jasmina

AU - Webster, Cynthia M.

AU - Ang, Lawrence

PY - 2012

Y1 - 2012

N2 - This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).

AB - This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).

M3 - Abstract

SP - 42

ER -

Ilicic J, Webster CM, Ang L. Exploring dimensions of brand authenticity. 2012. Abstract from Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, .