Exploring dimensions of brand authenticity

Research output: Contribution to conferenceAbstract


This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).
Original languageEnglish
Number of pages1
Publication statusPublished - 2012
EventAsia Pacific Association for Consumer Research Conference - Queenstown, New Zealand
Duration: 6 Jul 20128 Jul 2012


ConferenceAsia Pacific Association for Consumer Research Conference
CityQueenstown, New Zealand

Fingerprint Dive into the research topics of 'Exploring dimensions of brand authenticity'. Together they form a unique fingerprint.

  • Cite this

    Ilicic, J., Webster, C. M., & Ang, L. (2012). Exploring dimensions of brand authenticity. 42. Abstract from Asia Pacific Association for Consumer Research Conference, Queenstown, New Zealand, .