Exploring dimensions of brand authenticity

Jasmina Ilicic; Cynthia M. Webster; Lawrence Ang

Exploring dimensions of brand authenticity

Jasmina Ilicic, Cynthia M. Webster, Lawrence Ang

Department of Management

Research output: Contribution to conference › Abstract

Abstract

This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).

Original language	English
Pages	42
Number of pages	1
Publication status	Published - 2012
Event	Asia Pacific Association for Consumer Research Conference - Queenstown, New Zealand Duration: 6 Jul 2012 → 8 Jul 2012

Conference

Conference	Asia Pacific Association for Consumer Research Conference
City	Queenstown, New Zealand
Period	6/07/12 → 8/07/12

Access to Document

http://www.acrweb.org/nzacr/assets/program.pdf

Cite this

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title = "Exploring dimensions of brand authenticity",

abstract = "This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).",

author = "Jasmina Ilicic and Webster, {Cynthia M.} and Lawrence Ang",

year = "2012",

language = "English",

pages = "42",

note = "Asia Pacific Association for Consumer Research Conference ; Conference date: 06-07-2012 Through 08-07-2012",

}

TY - CONF

T1 - Exploring dimensions of brand authenticity

AU - Ilicic, Jasmina

AU - Webster, Cynthia M.

AU - Ang, Lawrence

PY - 2012

Y1 - 2012

N2 - This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).

AB - This research adapts the Authenticity Inventory from the psychology literature to develop a framework to measure brand authenticity. The results show brand authenticity as consisting of four distinct dimensions: Relationships (interactions with consumers), Negativity (acknowledging negative brand aspects), Accomplishment (achievement of goals) and Identity (understanding core brand characteristics).

M3 - Abstract

SP - 42

T2 - Asia Pacific Association for Consumer Research Conference

Y2 - 6 July 2012 through 8 July 2012

ER -