Abstract
As a central driving force in modern consumer society, it is widely agreed that materialism is associated with luxury consumption (Brannen, 1992; Tatzel, 2002; Wong & Ahuvia, 1998). Nevertheless, the mechanism of how materialism exerts impacts on luxury consumption seems completely unclear. Because consumers’ needs would be met through the purchase of particular products (Yau, 1994), consumer motives can be the antecedents of purchase attitudes and behaviors. Hence we hypothesize that materialism could influence luxury purchase through consumption motives.
| Original language | English |
|---|---|
| Pages (from-to) | 78-79 |
| Number of pages | 2 |
| Journal | Expo 2012 Higher Degree Research : book of abstracts |
| Publication status | Published - 2012 |
| Event | Higher Degree Research Expo (8th : 2012) - Sydney Duration: 12 Nov 2012 → 13 Nov 2012 |
Keywords
- Luxury consumption
- Motives
- China
- Materialism