TY - JOUR
T1 - Exploring managers’ implicit theories of atmospheric music
T2 - Comparing academic analysis to industry insight
AU - Areni, Charles S.
PY - 2003/4/1
Y1 - 2003/4/1
N2 - A total of 90 hotel, restaurant, and pub managers completed unstructured telephone interviews exploring their implicit theories of how atmospheric music affects consumer behavior. Many of the implicit theories emerging in the interviews were grounded in previous research, but others had no obvious counterparts in the literature. The more novel theories suggested that atmospheric music: Must follow circadian rhythms to be effective; encourages or discourages anti-social behavior; and blocks out annoying and intrusive background noise. Each of the 14 industry-based explanations of the effects of music is compared with results reported in the academic literature, and directions for future research on the effects of atmospheric music are identified.
AB - A total of 90 hotel, restaurant, and pub managers completed unstructured telephone interviews exploring their implicit theories of how atmospheric music affects consumer behavior. Many of the implicit theories emerging in the interviews were grounded in previous research, but others had no obvious counterparts in the literature. The more novel theories suggested that atmospheric music: Must follow circadian rhythms to be effective; encourages or discourages anti-social behavior; and blocks out annoying and intrusive background noise. Each of the 14 industry-based explanations of the effects of music is compared with results reported in the academic literature, and directions for future research on the effects of atmospheric music are identified.
UR - http://www.scopus.com/inward/record.url?scp=84986077090&partnerID=8YFLogxK
U2 - 10.1108/08876040310467925
DO - 10.1108/08876040310467925
M3 - Article
AN - SCOPUS:84986077090
SN - 0887-6045
VL - 17
SP - 161
EP - 184
JO - Journal of Services Marketing
JF - Journal of Services Marketing
IS - 2
ER -