This paper reviews major theories of Quality of Life (QoL) from a marketing perspective. The discussion leads to the identification of a knowledge gap in understanding the dynamics of QoL and its connection to the evolution of consumption patterns. We propose new research topics in this area for future exploration to advance our knowledge of QoL in marketing.
|Title of host publication||ANZMAC 2014|
|Subtitle of host publication||Annual Conference proceedings : Agents of change|
|Editors||Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli|
|Place of Publication||Brisbane, QLD|
|Number of pages||5|
|Publication status||Published - 2014|
|Event||Australian and New Zealand Marketing Academy Conference (2014): Agents of Change - Brisbane, Australia|
Duration: 1 Dec 2014 → 3 Dec 2014
|Conference||Australian and New Zealand Marketing Academy Conference (2014)|
|Period||1/12/14 → 3/12/14|
- Quality of Life
Chu, R., & Huang, Y. (2014). Exploring new frontiers in quality of life research in marketing. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC 2014: Annual Conference proceedings : Agents of change (pp. 543-547). Brisbane, QLD: ANZMAC.