Exploring Silent Engagement: The Role of Lurkers in Online Brand Communities

Lisa Rohanek

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusAccepted/In press - 3 Oct 2024
EventInternational Doctoral Business Research Conference 2024 - Western Sydney University, Parramatta, Australia
Duration: 7 Nov 2024 → 8 Nov 2024

Conference

ConferenceInternational Doctoral Business Research Conference 2024
Country/TerritoryAustralia
CityParramatta
Period7/11/24 → 8/11/24

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