Exploring the behavioural intention of students to adopt mobile payment service: a case study at private universities in Da Nang, Vietnam

This paper strives to determine the key drivers of students' behavioural intention of mobile payments adoption to fill the following gaps, aiming to enhance this service's quality in emerging markets such as Vietnam. First of all, mobile payment adoption is predicted to replace cash payments worldwide, while digital transaction services in developing countries are experiencing difficulty reaching customers since little research in this market has been conducted. In addition, there is a lack of research aimed at potential future customers, such as university students. As a result, a conceptual model is built based on a combination of the unified theory of acceptance and use of technology model (UTAUT) and the perceived security factor. The data was gathered by a survey of 151 valid respondents from private universities in Da Nang, Vietnam. The result of this paper indicates five factors that positively influence the intention to use mobile payments.