Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

Jay Weerawardena, Aron O'Cass*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

133 Citations (Scopus)

Abstract

During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven firms to outperform their competitors. This paper reports the findings of a study that examines the role market-focused learning capability and marketing capability in innovation-based competitive strategy on sustainable competitive advantage. The findings indicate that entrepreneurship is an important factor in sustained competitive advantage (SCA) and while market-focused learning capability leads to higher degrees of innovation, marketing capability enables SCA.

Original languageEnglish
Pages (from-to)419-428
Number of pages10
JournalIndustrial Marketing Management
Volume33
Issue number5
DOIs
Publication statusPublished - Jul 2004
Externally publishedYes

Keywords

  • Competitive advantage
  • Innovation
  • Marketing capabilities
  • Organizational learning

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