Exploring the impact of consumer ethnocentrism, country of origin and branding on consumer choice

Greg Elliott, Chandrama Acharya

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Cite this

@inbook{ace7d04ec97d43f2bd9c188357d887a2,

title = "Exploring the impact of consumer ethnocentrism, country of origin and branding on consumer choice",

author = "Greg Elliott and Chandrama Acharya",

year = "2003",

language = "English",

isbn = "0170108201",

pages = "161--172",

editor = "R. Rugimbana and S Nwankwo",

booktitle = "Cross-cultural Marketing",

publisher = "Thomson",

}