TY - GEN
T1 - Exploring the importance of social listening to mitigate anti-vax propaganda
T2 - 2024 International Conference on Informatics, Management, and Technology in Healthcare, ICIMTH 2024
AU - Fernando, Poorna
AU - Ranwala, R. A. D. L. M. K.
AU - De Silva, Malinda
AU - Rasanka Ashoranga, I. K.
N1 - Copyright the Author(s) 2025. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.
PY - 2025/4/8
Y1 - 2025/4/8
N2 - This study was undertaken to understand anti-vaccination narratives that propagated on the Covid-19 booster related posts on Facebook page dedicated for health promotion, under the purview of Ministry of Health, Sri Lanka. Comments in the post were categorised into five broad groups: anti-vaccine, pro-vaccine, information-seeking, sarcastic, and not relevant. Eight booster related posts with a total of 6514 comments were identified, among the comments 72.78% were categorised as anti-vaccine. Comment section can be an ideal environment for propagation of anti-vaccination propaganda, therefore, both offline and online social listening should be done timely and vigorously to identify these narratives and immediate action needs to be taken.
AB - This study was undertaken to understand anti-vaccination narratives that propagated on the Covid-19 booster related posts on Facebook page dedicated for health promotion, under the purview of Ministry of Health, Sri Lanka. Comments in the post were categorised into five broad groups: anti-vaccine, pro-vaccine, information-seeking, sarcastic, and not relevant. Eight booster related posts with a total of 6514 comments were identified, among the comments 72.78% were categorised as anti-vaccine. Comment section can be an ideal environment for propagation of anti-vaccination propaganda, therefore, both offline and online social listening should be done timely and vigorously to identify these narratives and immediate action needs to be taken.
KW - Infodemic management
KW - social listening
KW - social media
KW - vaccine hesitancy
UR - https://www.scopus.com/pages/publications/105003141849
U2 - 10.3233/SHTI250128
DO - 10.3233/SHTI250128
M3 - Conference proceeding contribution
C2 - 40200525
AN - SCOPUS:105003141849
T3 - Studies in Health Technology and Informatics
SP - 439
EP - 443
BT - Envisioning the Future of Health Informatics and Digital Health
A2 - Mantas, John
A2 - Hasman, Arie
A2 - Zoulias, Emmanouil
A2 - Karitis, Konstantinos
A2 - Gallos, Parisis
A2 - Diomidous, Marianna
A2 - Zogas, Spyridon
A2 - Charalampidou, Martha
PB - IOS Press
CY - Amsterdam
Y2 - 13 December 2024 through 15 December 2024
ER -