Exploring the Switching Costs-Behavioural Loyalty Relationship amongst Dissatisfied Customers in the B2B Services Sector

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationAcademy of Marketing
Place of PublicationUK
PublisherMiddlesex University
Pages1-12
Number of pages12
Publication statusPublished - 2006
EventUK Academy of Marketing. London - London
Duration: 4 Jul 20066 Jul 2006

Conference

ConferenceUK Academy of Marketing. London
CityLondon
Period4/07/066/07/06

Cite this

Yanamandram, V., & White, L. (2006). Exploring the Switching Costs-Behavioural Loyalty Relationship amongst Dissatisfied Customers in the B2B Services Sector. In Academy of Marketing (pp. 1-12). UK: Middlesex University.