Exploring the Switching Costs-Behavioural Loyalty Relationship amongst Dissatisfied Customers in the B2B Services Sector

Venkat Yanamandram, Lesley White

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing
Place of Publication	UK
Publisher	Middlesex University
Pages	1-12
Number of pages	12
Publication status	Published - 2006
Event	UK Academy of Marketing. London - London Duration: 4 Jul 2006 → 6 Jul 2006

Conference	UK Academy of Marketing. London
City	London
Period	4/07/06 → 6/07/06

Cite this

@inproceedings{b9920497bb754703a21f415b13bd7107,

title = "Exploring the Switching Costs-Behavioural Loyalty Relationship amongst Dissatisfied Customers in the B2B Services Sector",

author = "Venkat Yanamandram and Lesley White",

year = "2006",

language = "English",

pages = "1--12",

booktitle = "Academy of Marketing",

publisher = "Middlesex University",

note = "UK Academy of Marketing. London ; Conference date: 04-07-2006 Through 06-07-2006",

}

TY - GEN

T1 - Exploring the Switching Costs-Behavioural Loyalty Relationship amongst Dissatisfied Customers in the B2B Services Sector

AU - Yanamandram, Venkat

AU - White, Lesley

PY - 2006

Y1 - 2006

M3 - Conference proceeding contribution

SP - 1

EP - 12

BT - Academy of Marketing

PB - Middlesex University

CY - UK

T2 - UK Academy of Marketing. London

Y2 - 4 July 2006 through 6 July 2006

ER -