Extending the dichotomous approach to internationalisation: looking beyond 'goods' and 'services' to service embeddedness as a determinant of firm internationalisation strategy

Robert Jack, Sharif As-Saber, Ron Edwards

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationThe Future of Asia-Pacific Business
Subtitle of host publicationBeyond the Crisis: Proceedings of the ANZIBA Conference 2009
Place of PublicationAustralia
PublisherAustralia and New Zealand International Business Academy
Pages1-28
Number of pages28
Publication statusPublished - 2009
EventAustralian and New Zealand International Business Academy Conference (ANZIBA) - Brisbane
Duration: 16 Apr 200918 Apr 2009

Conference

ConferenceAustralian and New Zealand International Business Academy Conference (ANZIBA)
CityBrisbane
Period16/04/0918/04/09

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