@inproceedings{3d310cac25d348a09ed9de9a8a43839e,
title = "Extending the dichotomous approach to internationalisation: looking beyond 'goods' and 'services' to service embeddedness as a determinant of firm internationalisation strategy",
author = "Robert Jack and Sharif As-Saber and Ron Edwards",
year = "2009",
language = "English",
pages = "1--28",
booktitle = "The Future of Asia-Pacific Business",
publisher = "Australia and New Zealand International Business Academy",
note = "Australian and New Zealand International Business Academy Conference (ANZIBA) ; Conference date: 16-04-2009 Through 18-04-2009",
}