External communication and internal brand management

Rico Piehler*, Michael Schade

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Original languageEnglish
Title of host publicationICORIA 2014
Subtitle of host publicationProceedings of the European Advertising Academy 13th International Conferences on Research in Advertising
Place of PublicationAmsterdam
PublisherEuropean Advertising Academy
Publication statusPublished - 2014
Externally publishedYes
EventEuropean Advertising Academy 13th International Conferences on Research in Advertising - Amsterdam, Netherlands
Duration: 26 Jun 201428 Jun 2014

Conference

ConferenceEuropean Advertising Academy 13th International Conferences on Research in Advertising
CountryNetherlands
CityAmsterdam
Period26/06/1428/06/14

Cite this

Piehler, R., & Schade, M. (2014). External communication and internal brand management. In ICORIA 2014: Proceedings of the European Advertising Academy 13th International Conferences on Research in Advertising Amsterdam: European Advertising Academy.