External communication and internal brand management

Rico Piehler^*, Michael Schade

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	ICORIA 2014
Subtitle of host publication	Proceedings of the European Advertising Academy 13th International Conferences on Research in Advertising
Place of Publication	Amsterdam
Publisher	European Advertising Academy
Publication status	Published - 2014
Externally published	Yes
Event	European Advertising Academy 13th International Conferences on Research in Advertising - Amsterdam, Netherlands Duration: 26 Jun 2014 → 28 Jun 2014

Conference	European Advertising Academy 13th International Conferences on Research in Advertising
Country/Territory	Netherlands
City	Amsterdam
Period	26/06/14 → 28/06/14

Cite this

@inbook{af478287ebd74b72822864e0471f5cb7,

title = "External communication and internal brand management",

author = "Rico Piehler and Michael Schade",

year = "2014",

language = "English",

booktitle = "ICORIA 2014",

publisher = "European Advertising Academy",

note = "European Advertising Academy 13th International Conferences on Research in Advertising ; Conference date: 26-06-2014 Through 28-06-2014",

}