Factors associated with persistent participation in an online diet intervention

Jill Freyne, Ian Saunders, Emily Brindal, Shlomo Berkovsky, Gregory Smith

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

In recent years, much work has been carried out in interface design and service quality in order to maximise user experience and sustain engagement. We are often unsure, however, what factors really influence user interactions with the technologies. Here we report on an ongoing examination of the relationships between user demographics, self reported attitudes, efficacy, and system feature, and participation on an online diet support site. Our findings indicate that not only the characteristics of the users themselves are associated with sustained engagement with a weight loss site, but also that usage of particular features on the site results in higher return rates. These findings support a push for designers to understand their users and features of their site, in order to maximise engagement with their target audiences.
Original languageEnglish
Title of host publicationCHI EA '12, CHI'12 Extended Abstracts on Human Factors in Computing Systems
Place of PublicationNew York
PublisherAssociation for Computing Machinery (ACM)
Pages2375-2380
Number of pages6
ISBN (Electronic)9781450310161
DOIs
Publication statusPublished - 2012
Externally publishedYes
Event30th ACM Conference on Human Factors in Computing Systems (CHI '12) - Austin, United States
Duration: 5 May 201210 May 2012

Conference

Conference30th ACM Conference on Human Factors in Computing Systems (CHI '12)
CountryUnited States
CityAustin
Period5/05/1210/05/12

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