Factors contributing to success: a performance measurement model specific to small service sector firms

Vicki Baard, Edmund Watts

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Australian small business (SB) represents 96% of all private sector business, employs almost 3.3 million people and enjoys an average growth rate of 3.5 percent. The Service Sector (SS) has enjoyed a rapid growth rate due to the evolution of the global economy and information technology, as well as the shift from production to market orientation; it is the largest component of the Australian economy in terms of the numbers businesses, employment and gross value added. Small firms are found in abundance within this sector. This therefore indicates that the Australian economy is heavily dependent upon the health and vitality of the small firm; it is critical to measure SB performance. Despite this contribution, the small business sector, and in particular the service sector component, appear to be underrepresented in the development of specific performance measurement models, which, within the academic and professional literature appear to focus on their larger firm counterparts. Given the unique position of small business service organisations the above suggests a critical need for the design and development of an industry specific performance model suitable for this sector. This paper has been produced during the research project and reflects theory and research extracts from the literature review and the methodological approach to develop such a model.
Original languageEnglish
Title of host publicationICSB World Conference 2006 unique solutions for unique environments
Subtitle of host publicationconference programme & book of abstracts, 18th to 21st June 2006, Melbourne, Victoria, Australia
EditorsC. Dunn, J. Dalrymple, C. Massey
Place of PublicationMelbourne
Number of pages11
ISBN (Print)0958263264
Publication statusPublished - 2006
Externally publishedYes
EventInternational Council of Small Business World Conference (51st : 2006) - Melbourne
Duration: 18 Jun 200621 Jun 2006


ConferenceInternational Council of Small Business World Conference (51st : 2006)


  • performance measures
  • service sector
  • performance model
  • developing entrepreneurial behaviours


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