Factors influencing the effects of customer integration under conditions of market turbulence

Chris Hemstrom, Norma Harrison

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Research has demonstrated the financial and operational benefits of collaborative practices that encourage integration of customers and suppliers. However, fit is important to identify the mechanisms that enable this relationship to persist in the presence of major market turbulence. In this paper, we build on existing work in the operations management (in particular third party logistics) literature related to the performance effects of customer integration by using insights from the marketing, strategic management and organizational learning literature to present a model of how organizational performance effects of market turbulence are likely to be mediated by learning processes, customer orientation and employee absorptive capacities, thereby maintaining the performance effects of customer integration in the presence of market turbulence.
Original languageEnglish
Title of host publication2013 Academy of Management Annual Meeting proceedings
Place of PublicationUnited States
PublisherAcademy of Management (AoM)
Pages1-39
Number of pages39
Publication statusPublished - 2013
EventAcademy of Management Annual Meeting (73rd : 2013) - Orlando, Florida
Duration: 9 Aug 201313 Aug 2013

Conference

ConferenceAcademy of Management Annual Meeting (73rd : 2013)
CityOrlando, Florida
Period9/08/1313/08/13

Keywords

  • third party logistics
  • performance
  • customer integration
  • market turbulence
  • absorptive capacities

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